Welcome to my corner of the digital world.

I am a creator and strategist.

I’ve spent my professional life helping organizations find their visual ​identities and bringing them to light in the best way possible.

I have worked with small businesses and large corporations, including IBM, ​KS Jade, Enlightened, Inc., Advance Auto Parts, and Giant Spoon.

I've worked on numerous high-impact digital marketing, advertising, and ​branding campaigns across diverse industries. I have a knack for crafting ​content that doesn't just tell a story, but weaves an unforgettable ​narrative.

I find genuine excitement in the art of elevating brand recognition, ​enhancing social influence, and contributing to organizational growth.

Take a moment to explore my journey, accomplishments, and insights in the ​world of communications, and we can connect and collaborate to unlock ​new opportunities and propel your brand to greater heights!

My Resume

Career Path Timeline

2024

2020-2021

Lexington

Plastic

Surgeons

Student Government Association

2021-2022

Alpha Mu

Delta Sigma Theta Sorority, Inc.

• Delta Sigma Theta Sorority, Inc.
• Metro Aggies
• Student Government Association
  

2021

IBM

2020-2022

2023

The A&T Register

Columbia

Graduation

2022

North Carolina A&T Graduation

2016

Prince George’s County Council

In the world of marketing and communications, I proudly ​embrace a brain that's a perfect fusion of creativity and ​analytics. At Columbia University, where I received my Master’s ​in Strategic Communication, I nurtured my artistic side, ​allowing me to become a storyteller and visual architect, which ​crafting compelling communications and campaigns. From the ​digital canvas to painting, I enjoy breathing life into ideas that ​capture attention and resonate deeply. Crafting narratives ​that linger and designs that stir emotions, I love to leave a ​lasting impression.

Alongside my creative growth, my minor in finance at North ​Carolina A&T strengthened my analytical mind. I enjoy diving ​into data, dissecting trends, and uncovering insights that drive ​strategic decisions. For me, numbers aren’t just digits; they’re ​the guiding stars for creative endeavors. I don't merely ​interpret data—I work to translate it into actionable ​strategies that fuel success.

What sets me apart is how seamlessly I unite these two worlds. ​I don’t just dwell in creativity; I infuse it with analytics. This ​blend allows me to approach challenges from multiple angles, ​ensuring my campaigns are not only visually stunning and ​engaging but also rigorously measured and optimized for ​success. It’s the powerful marriage of art and science in ​marketing that drives my passion and results.

Key Areas

Development of logo, brand guidelines, identity, & messaging to create a cohesive brand image

Content creation, scheduling, asset management, & analysis across all major platforms

For all major communication spaces, including advertising, corporate comms, marketing, digital media, & public relations

Here are some of the projects I worked on,

with examples & samples,

both personal & professional.

Advance Auto Parts

Die Hard Commercial

The A&T Register

Content Strategy

Walmart

Rock the Bells

Enlightened

Brand Refresh

New York Mets

Community Building

KS Jade

Brand Identity

Alpha Mu Chapter of

Delta Sigma Theta Sorority, Inc.

Social Media Management

Student Government

Content Creation

I’ve worked with and for a diverse set of ​companies and clients across various industries ​to craft distinctive, impactful, and innovative ​strategies that propelled their organizations ​forward. I’m familiar with the process of ​strategy development, from crafting POVs ​that drive decision making to finalizing strategy ​pitches to clients. to actually executing and ​managing projects through to the finish line. ​These strategies supported everything from ​planning new business initiatives to covering ​experimental activations on social media. My ​professional experience includes roles at both ​Giant Spoon, a full-service advertising agency, ​The A&T Register, North Carolina Agricultural ​& Technical State University’s newspaper, and ​iWomanTV, a woman-led media company.

I helped local investing and real estate organization, KS Jade, establish their brand identity and positioning to support business goals.

We worked together to create a simple and sophisticated brand identity with materials to support. We agreed on a two-color scheme and modern forms as the key elements. I also offered a comprehensive suite of services, which included designing logos, crafting business cards and letterheads, developing compelling flyers, and creating their core competencies sheet to enhance their brand presence and marketing efforts.

I worked with award-winning, HUBZone certified, Information Technology and Management Consulting firm, Enlightened, Inc., to update their visual identity and transform their brand into something fresh and more aligned with their new business direction, for business development and human resource purposes. This included social media content creation and management, development of a comprehensive digital strategy in collaboration with the CEO, revamping the Vision and Mission of the company, development of self-reflection questions for applicants to ask themselves prior to applying, writing and publishing press releases, and more.